Resource Hub
Explore our library of practical tools, templates, and guides.
KPI Dashboard
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Content Calendar
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Strategy & Planning
Channel Testing Matrix
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Categories
Automation & CRM
Lifecycle emails, scoring, handoffs to sales/service.
Content & Offers
Editorial plan, lead magnets, promos, landing pages.
Channel Strategy
Owned/earned/paid mix with experiments and budgets.
Audience & Positioning
Segments, ICPs, value props, and messaging hierarchy.
Growth Framework
Activation
Lead‑to‑MQL, MQL‑to‑SQL, time‑to‑first‑value.
Acquisition
Traffic, CTR, CAC, cost per lead.
Revenue
Conversion rate, ARPU, ROAS, payback.
Metrics & Measurement
Discover
Context, objectives, constraints, and baseline metrics. Stakeholder interviews and quick wins identified.
Design
Co‑create the plan, governance, and resourcing. Clear owners, milestones, KPIs, and risk controls.
Deliver
Support execution with artefacts, workshops, and dashboards. Remove blockers; adjust based on data.
Ongoing Non‑Exec Support
Board‑level advisory, challenge & support. Monthly ops / quarterly strategy reviews; decision support on investments, risk, and priorities.